Evidence
- Course Search page had 29K views, strong engagement rate of 79 percent and low bounce rate of 6.9%
- The global search field on the homepage is generic and not labeled for courses
Context for marketing team
Prospective students need an obvious way to explore available classes before applying. A dedicated course search feature on public pages will increase course exploration and lead to more applications.
Action Steps
Replicate that search box on the Programs & Degrees landing page with placeholder text “Search courses by name or code”
Add a Find Your Courses search box to the public homepage, placed above the fold